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Search engine optimization is the art and science of making web pages appear attractive to the search engines. The better optimized a website is, the higher the ranking it will receive from a search engines web crawlers, the higher its ranking the more traffic your website will have, the more traffic your website has the more profit your website will generate. The key is good internet search engine optimization.

There is much discussion surrounding Google PageRank, what it means, and how to improve it. With the advent of the Google toolbar, anyone willing to perform a short, free software installation can easily view the PageRank of any page on the Internet. But what does this all mean?